Strong visuals lend an edge to marketing and advertising
campaigns. An image can say a thousand words with great recall value. Catchy
images can attract better than a tag line, offer visual cues and greater detail
that can be seen and understood. Photography is all about being creative.
Creativity has no margin , different combinations offer opportunities for the
best images. Here is how you can get more with creative images of your
products.
Showcase details and finish quality of products
Photography offers businesses the option of showcasing the
finer details of products. Of great importance to clients is the need to see up
and close the finish quality of products that are offered online. For instance,
a simple coffee mug, photographed with the right lighting and background will
highlight the finish quality and create a desire in the minds of the shopper to
add it to the cart.
The right backdrop can elevate image quality
Picture a genuine leather bag on a small rock beside a
little creek of clear water flowing softly. The bag portrays many
characteristics in one frame. It portrays through images that the quality of
the leather bag will see it through different climates. The appropriate contrast and background makes products beautifully
interesting. Contrast this with an
uninspiring plain white backdrop, and you would understand the difference.
However, it needs to be noted that e-commerce sites insist on a white
background for products.
High resolution images that offer better images even when zoomed in
Photographs of products and catalogued listed in websites
and e-commerce sites are expected to offer great resolution when zoomed in.
This can only be achieved by relying on the right equipment to capture high
resolution images. Without exception, customers choosing products online, zoom
in on product images, regardless of brand and model. It is therefore important
to capture images that offer zoom in.
Multiple angles for a better appraisal and appreciation
Products need to be ideally pictured in various angles.
Shoppers look for clear pictures of products in various angles. A frontal view
of a chair, for instance will tell very little about incline angle and depth.
Therefore look for appropriate angles. Of great importance is the need for
maintaining equal distance between camera and products. This is because two
different images of the same product, from different distances will actually
present a skewed image of the product.
Proper lighting to ensure closest reproduction
It is important that the lighting chosen for the shoot,
should never affect the appearance of the product. Some products appear
different when exposed to different kinds of lighting. While it is a fact that
it is impossible to prevent change in color and texture during reproduction
through image capture, it is necessary to ensure that the captured images are
as close as possible to the original artifact.
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2 Comments
Nice and informative post about Photography that
ReplyDeleteyou shared and thanks for this.
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